Freethought & Rationalism Archive

DarkBronzePlant · 10-31-2002, 12:30 PM

<a href="http://www.freep.com/news/religion/chevy23_20021023.htm" target="_blank">This link</a> discusses a new Chevy marketing campaign, consisting of 16 concerts that feature Christian preachers and musicians, and the promotion of Christianity. My fav is the quote from one GM executive idiot who claims "It's important that we get the message out there with regards to Chevrolet and how we're so family oriented and have great values."

Anyhow, I went here:

<a href="http://www.chevrolet.com/contactus/index.html" target="_blank">http://www.chevrolet.com/contactus/index.html</a>

to let them know what I think of their crappy promotion (not like I'm apt to buy one of their pieces of shit they call automobiles anyway...)

Mageth · 10-31-2002, 12:35 PM

Well, their "bowtie" emblem is sort of a little squished cross...

Autonemesis · 10-31-2002, 12:38 PM

Sounds like a plan. Take advantage of gullible people to sell an inferior product. American capitalism at its best. Let us pray for an up-tick in the consumer confidence index.

Living Dead Chipmunk · 10-31-2002, 12:49 PM

Private entity, they can do as they please. I don't know what the American Jewish Coalition is expecting to accomplish with their half-assed protest. "Oh, we'll say it's bad, but we don't believe in boycotts or anything like that" (spokesman actually said something along those lines on CNN a week or so ago).

Nothing illegal about targeting a niche market. Just gives me yet another reason not to buy GM products.

PopeInTheWoods · 10-31-2002, 12:54 PM

Like Micro$quash, they merely attempt to move inferior product with aggressive marketing.

HaysooChreesto! · 10-31-2002, 12:59 PM

In all fairness to the marketing people at GM who have to deal with a wide variety of demographics, what better way to promote a product than to appeal to the vast majority of the U.S. population?
It really wouldn't make a whole lot of sense for them to sponsor a get together where the works of Ingersoll, Russel, and Darwin were read over and discussed.

At my place of employment, among many other products, we also sell statues of the Virgin Mary, Jesus, etc because our location is in a heavily hispanic area and therefore heavily Catholic. If we were to attempt to promote the writings of Madelyn Murray O' Hair, I'm afraid the promotion would be less than sucessful...

It just makes sense to promote a feel good campaign to millions of people. It's not like there's going to be any backlash from the atheist majority.

Attila722 · 10-31-2002, 06:00 PM

All right GM! Take advantage of the sheeple. Pretty smart idea.

"Jaysus would have driven a Chevy so why shouldn't you"!

May they can come out with the Savior Edition of the Suburban. Maybe even come out with some of those stickers that look like Calvin,(of the Calvin and Hobbes comic fame) pissing, but instead of Calvin have Jesus pissing on the Ford logo.

They can fear the sheeple into buy only GM products. They can even hire guys with beards and long hair to drive around in SUV's. Maybe the can find some that are magicians or atleast who can do cheap card tricks to wow people everywhere.

The Other Michael · 10-31-2002, 06:47 PM

"This is not your Father's Oldsmobile".

cheers,
Michael

DarkBronzePlant · 11-01-2002, 07:29 AM

Quote:

Originally posted by Lamma:
<strong>In all fairness to the marketing people at GM who have to deal with a wide variety of demographics, what better way to promote a product than to appeal to the vast majority of the U.S. population? </strong>

Okay, fair enough, but look at it this way: if a company has the choice of actively pissing off between 5 - 13% of the population (depending on which polls you trust) or not actively pissing anyone off, which should they choose? And it's along those lines that I think some of us should tell Chevy that, yes, they are pissing a lot of people off.

Jamie_L · 11-01-2002, 07:41 AM

Quote:

Originally posted by DarkBronzePlant:
Okay, fair enough, but look at it this way: if a company has the choice of actively pissing off between 5 - 13% of the population (depending on which polls you trust) or not actively pissing anyone off, which should they choose?

Well, it depends. If pissing off 5-13% of the population gets 14+% more population to buy their product, then that's the way to go.

I heard a story about test marketing the re-design of the Dodge Ram trucks (when they went to the lowered-headlights front-end design). They tested a run-of-the-mill truck design, and most people liked it allright. Then they tested the more unusual low-headlight design. More people hated it than hated the other version, but the people who liked the unusual version liked it a whole lot. So, the smart decision was to "piss off" some people so that they could get a bigger share of the business from the other people.

Face it, we're just not a good demographic to worry about, marketing-wize.

Jamie

10-31-2002, 12:30 PM	#1
DarkBronzePlant Veteran Member Join Date: Jun 2001 Location: San Francisco, CA USA Posts: 3,568	"Chevrolet Presents: Come Together and Worship" <a href="http://www.freep.com/news/religion/chevy23_20021023.htm" target="_blank">This link</a> discusses a new Chevy marketing campaign, consisting of 16 concerts that feature Christian preachers and musicians, and the promotion of Christianity. My fav is the quote from one GM executive idiot who claims "It's important that we get the message out there with regards to Chevrolet and how we're so family oriented and have great values." Anyhow, I went here: <a href="http://www.chevrolet.com/contactus/index.html" target="_blank">http://www.chevrolet.com/contactus/index.html</a> to let them know what I think of their crappy promotion (not like I'm apt to buy one of their pieces of shit they call automobiles anyway...)

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10-31-2002, 12:35 PM	#2
Mageth Contributor Join Date: Jul 2001 Location: Deep in the heart of mother-lovin' Texas Posts: 29,689	Well, their "bowtie" emblem is sort of a little squished cross...

10-31-2002, 12:38 PM	#3
Autonemesis Contributor Join Date: Feb 2002 Location: I've left FRDB for good, due to new WI&P policy Posts: 12,048	Sounds like a plan. Take advantage of gullible people to sell an inferior product. American capitalism at its best. Let us pray for an up-tick in the consumer confidence index.

10-31-2002, 12:49 PM	#4
Living Dead Chipmunk Regular Member Join Date: Oct 2002 Location: South Carolina Posts: 312	Private entity, they can do as they please. I don't know what the American Jewish Coalition is expecting to accomplish with their half-assed protest. "Oh, we'll say it's bad, but we don't believe in boycotts or anything like that" (spokesman actually said something along those lines on CNN a week or so ago). Nothing illegal about targeting a niche market. Just gives me yet another reason not to buy GM products.

10-31-2002, 12:54 PM	#5
PopeInTheWoods Veteran Member Join Date: Feb 2001 Location: Rochester NY USA Posts: 4,318	Like Micro$quash, they merely attempt to move inferior product with aggressive marketing.

10-31-2002, 12:59 PM	#6
HaysooChreesto! Veteran Member Join Date: Sep 2002 Location: SoCal USA Posts: 7,737	In all fairness to the marketing people at GM who have to deal with a wide variety of demographics, what better way to promote a product than to appeal to the vast majority of the U.S. population? It really wouldn't make a whole lot of sense for them to sponsor a get together where the works of Ingersoll, Russel, and Darwin were read over and discussed. At my place of employment, among many other products, we also sell statues of the Virgin Mary, Jesus, etc because our location is in a heavily hispanic area and therefore heavily Catholic. If we were to attempt to promote the writings of Madelyn Murray O' Hair, I'm afraid the promotion would be less than sucessful... It just makes sense to promote a feel good campaign to millions of people. It's not like there's going to be any backlash from the atheist majority.

10-31-2002, 06:00 PM	#7
Attila722 Junior Member Join Date: Aug 2002 Location: Big Spring, TX Posts: 8	All right GM! Take advantage of the sheeple. Pretty smart idea. "Jaysus would have driven a Chevy so why shouldn't you"! May they can come out with the Savior Edition of the Suburban. Maybe even come out with some of those stickers that look like Calvin,(of the Calvin and Hobbes comic fame) pissing, but instead of Calvin have Jesus pissing on the Ford logo. They can fear the sheeple into buy only GM products. They can even hire guys with beards and long hair to drive around in SUV's. Maybe the can find some that are magicians or atleast who can do cheap card tricks to wow people everywhere.

10-31-2002, 06:47 PM	#8
The Other Michael Honorary Member Join Date: Apr 2002 Location: In the fog of San Francisco Posts: 12,631	"This is not your Father's Oldsmobile". cheers, Michael

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