Vorkosigan

Hahaha. Taking a page from Mel Gibson's brlliant manipulation of the controversy around the Passion of Christ.

There's one born every minute.

• "Darrell Bock, a research professor of New Testament Studies at the Dallas Theological Seminary, was on sabbatical in Tübingen, Germany, last summer when he received an e-mail from a Sony representative wishing to discuss a project connected to “The Da Vinci Code.” This seemed odd, because Bock was the author of “Breaking the Da Vinci Code,” the attack on Brown’s scholarship, which had also reached the Times best-seller list. Bock agreed to meet with the Sony representative when he returned to the U.S. that fall.
  
  The Sony strategy, following the Sitrick model, was to try to turn the controversy over “The Da Vinci Code” to the film’s advantage. There was no way to stop a Christian critique of Brown’s ideas, but, if leading Christian voices could somehow be coaxed into an association with the “Da Vinci” movie, the criticism might seem less like an attack and more like engagement. Many in Hollywood remembered the passionate reaction to Martin Scorsese’s “The Last Temptation of Christ” (1988), which proved to be a public-relations nightmare for Universal. It was better, to paraphrase Lyndon Johnson, to have the Christians inside the theatre, discussing “Da Vinci,” than outside, picketing."