Originally Posted by 4th Generation Atheist

What's to prevent atheism from being subjected to that? Nothing really, but there are some factors that make it less likely at least in the near future. The "window dressing" isn't all that attractive, for instance---it ranges from the O'Hairs to the Darwin fish. Not much in the way of attractive rituals or fad items. There's no agreement even on what sort of fashion-show symbol to wear around your neck, a seeming requirement for religion in America, fad or no. (And I've seen threads on just that topic right here on this very board.)

Also, as has been pointed out in other contexts, atheism is constantly under the strain of having to define itself negatively: a/theism=no/god-belief. It's like trying to say you're asexual. People on the whole tend to prefer positive definitions, things they can point to and say "this is me". They want a clear category, as well as something that can easily be explained. You've seen how much bandwidth is used here trying to explain atheism to others; that tends to scare "faddish" types away. This isn't a preventive by any means, and there have been times in various societies when there were "waves" of atheism or it became the party line, but not quite in the same way the Wicca fad's going. I don't see it happening right away, though I'd "never say never".